WHICH TEST WON ????

Version A Generated 28% more page views

Test results:

Version A sent 140 visitors to the site, resulting in 270 page views.
Version B sent 119 visitors to the site, resulting in 211 page views.

Now what?

We'll test version A against another approach that has worked well for AdvisorOne blog emails and see how it does for this audience. Once we have the winner, we'll start fine tuning that approach.

A/B Testing Guides

A Beginners Guide to A/B Testing: An Introduction

A Beginners Guide to A/B Testing: Email Campaigns that Convert

Stay tuned for more test results - and share your own!