Necessity Of Long-Term Care Insurance Illustrated In Comprehensive “Power Kit”
October 2, 2006 (Erlanger, KY) — National Underwriter recently announced the second edition release of “How To Sell Long Term Insurance” by Jeff Sadler, an expert in disability and long-term care coverage with an insurance career spanning more than 30 years. This new edition illustrates successful people-centered, long-term care strategies in wake of today’s challenges—strategies that sincerely benefit clients while increasing the marketing potential and profitability for financial and insurance planners.
Sadler delivers time-tested solutions to overcome current sales declines in long-term care product lines. Sadler explains that while most people do not consider long-term coverage until it’s too late, many financial and insurance planners have yet to establish successful ways to reinforce the manner in which clients will use and benefit from long-term care coverage. Sadler relates his proven blueprint for success to real-world application by presenting actual family case examples and statistics depicting how to capitalize on market opportunities existing today.
The book’s building-block approach clearly outlines, first, how to explain client need and motivate healthy clients to buy this often-overlooked coverage. Secondly, the topic-specific sections direct long-term care opportunities to individual and group health insurance, life insurance, disability insurance, financial planning, 401(k) sales, annuity sales, and business planning—each designed to work with a different type of prospect.
From the publishers of the Tax Facts Series, Power Kit includes “How to Sell Long-Term Care Insurance: Your Guide to Becoming a Top Producer in an Untapped Market” Book, Presentation Guide, and CD ROM with presentations and forms.
Publication Details:
Title: How To Sell Long Term Care Insurance
Author: Jeff Sadler
Format: Paperback, CD ROM
Retail Price: $74.95 US
Publisher: The National Underwriter Company
Available from www.NUCOstore.com
About The National Underwriter Company:
NUCO, formed in 1897, is the leading publishing and information services business for the insurance industry. Headquarters are in Erlanger, Kentucky, a suburb of Cincinnati, and principal editorial and advertising sales offices are in Hoboken, New Jersey. NUCO’s Insurance Magazine Division publishes two weekly newsmagazines for the property/casualty and life/health sectors of insurance carrying the National Underwriter brand. The company also publishes Claims, a monthly magazine for claims executives; Tech Decisions, for IT insurance professionals; Advising Boomers, for financial advisors to the baby boom generation; and two regional titles, Florida Underwriter, and Insurance Advocate, for the New York metro market. In live events, NUCO sponsors the Annual Claims Exposition, and the Life Insurance Sales Mastery Forum. NUCO’s Professional Publishing Division issues its Fire, Casualty and Surety bulletins, reporting on the latest developments in insurance policy application and legal interpretation; and the Tax Facts Series, summarizing how the tax code affects insurance and investment decisions, among some 160 titles in all. For more information about NUCO, visit www.nationalunderwriter.com.
About Highline Media:
Highline Media was formed in October 2003 by Spire Capital Partners, L.P. (www.spirecapital.com), and headed by Andrew L. Goodenough, its President and Chief Executive Officer, to acquire business-to-business information assets in the financial services, insurance and real estate fields. Highline product set includes magazines, data, newsletters, conferences, websites, books and reference materials, delivered in print, electronic and live event form. First acquisition of Highline was The National Underwriter Company (“NUCO”), the leading publisher of insurance information in the U.S. in 2004 the company completed an additional five acquisitions, adding insurance and banking data businesses acquired from The Thomson Corporation (Highline Data); an insurance training and continuing education business; two magazines and other professional publishing titles.